Nearshore operation

How to add Mexico operational capabilities to attend the North american market. Learn about costs, risk avoidance, go to market strategies, trends and more.

Incorporating a cost-containment strategy that adds operational scalability

Tech companies frequently experience the fluctuating influence of Silicon Valley relentless pursuit of growth at any cost. Usually tied to a bullish market outlook followed by a pessimistic swing that triggers an avalanche of cost-containment strategies. Common sense appears and disappears as well, when it shouldn’t, regardless of the economic climate.

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How do you choose between Nearshoring in Mexico or Brazil when opening an HQ in Latin America?

For Tech Companies expanding into Latin America, the decision of where to open its Latin America HQ usually comes down to Brazil or Mexico. These two countries have the biggest economies in the region, so it makes sense to establish their LATAM office in one country and then expand into the rest of the region.

How do you choose between Nearshoring in Mexico or Brazil when opening an HQ in Latin America? Read More »